Pure Michigan and Status Creative bring a “Good Time” to Michigan!

It just doesn’t get any better than this, does it? Image: http://www.flickr.com/photos/aphid00/

Travelers don’t often stop to think of the tourism industry when planning their vacation, so it’s easy to imagine clever ad campaigns fall out of thin air.  Recently, a link to one fell onto our Facebook page that woke us all up and made us take notice that in Michigan, not only is their humor coming through but so is their ability to put out an “ear-catching” tourism video.

The brainchild of Status Creative, a brand awareness firm in Grand Rapids, MI (though they also have locations in Los Angeles and Chicago) run by two twenty-somethings, Rob Bliss and Jeff Barrett, who are turning the advertising world on their heels.  But, they make it look like so much fun, you can’t help but be okay with that!

As part of Michigan’s newest tourism campaign, Pure Michigan, Status Creative traveled the state filming snippets of a song set to the tune of Good Time sung by Carly Rae Jepson (available on Owl records and iTunes at http://smarturl.it/OwlCityTMSitunes)  The lyrics, written by Status Creative, are a modified version of the song’s lyrics but the message is the same, come to Michigan and find a good time.

When asked about the idea behind the video, Rob Bliss said, “This is more than a tourism video.  This video is an attempt at unifying branding of Michigan that people can rally around.”

And what’s said at the beginning of the video is true; over the course of 7 days, the tireless creators of this video drove 3,000 miles to shoot video at each of the 50 cities.  They made sure to tell us were it not for the efforts of the Michigan tourism office and local Convention and Visitor’s Bureaus (CVBs), it would have been a much more difficult project.  But it wasn’t all work.  They said what they enjoyed the most in the filming of the video was all the wonderful people they met.

The most valuable lesson that comes from a tourism video of this nature can be best explained in a quote from an unknown source: Sometimes, it’s not about the destination, but about the journey itself.”

And it’s oft said a picture’s worth a thousand words.  I would imagine a video is worth a few thousand more.  But don’t take our word for it; watch the video and see if it doesn’t compel you to pick up the phone and start making plans to go to Michigan and that starts at www.michigan.org.


Editor’s Note:  This is a secondary YouTube video link that isn’t on the site of Creative Solutions.  It would seem that while Creative Solutions DID acquire rights to use the song in their video, there was a company lurking out there who have some sort of “secondary rights” to it.  The company and Pure Michigan hope to have their video back online sooner rather than later.  The whole thing can be explained here.

According to the folks at Status Creative, the links to the song, the cities that took part and the lyrics are all below:

Learn more about all these Michigan cities and attractions at http://www.michigan.org

This entire video was filmed in just one week, traveling the state in a Chrysler 200 http://www.chrysler.com/en/200/, beginning August 18th. For business and media opportunities email rob@statuscreative.com

Buy Owl City & Carly Rae Jepsen’s latest single, “Good Time” here:http://smarturl.it/OwlCityTMSitunes

Pure Michigan Parody Lyrics and Links:

Mackinaw City – http://www.mackinawcity.com/
Newberry – Woah-oh-oh It’s always a good time
woah-oh-oh-oh it’s always a good time http://www.newberrychamber.net/
Silver Lake – http://www.thinkdunes.com/

Marquette – Woke up with the best view from my bedhttp://www.travelmarquettemichigan.com/
Jackson – What’s up with this waterfall behind my head?http://www.experiencejackson.com/
Midland – Hands up if you’re down with the mitten tonighthttp://www.visitgreatlakesbay.org/
Rogers City – ‘Cuz it’s always a good time http://www.rogerscity.com/
Harbor Springs – Slept in on my boat like I didn’t carehttp://www.harborspringschamber.com/
Michigan Speedway – Hopped into a car take me anywherehttp://www.mispeedway.com
Traverse City – I’m in if you’re down with some wine tonighthttp://www.traversecity.com/
Mackinac Island – ‘Cuz it’s always a good time http://www.mackinacisland.org/

Portage – Good morning for a flight http://www.discoverkalamazoo.com/
Pontiac – We wake up at twilight http://www.hauntedpontiac.com/
Whitehall – It’s gonna be alright http://www.miadventure.com/
Rochester – We don’t even have to try, it’s always a good timehttp://www.meadowbrookhall.org/

Lansing – Woah-oh-oh-oh http://www.lansing.org/
Joe Louis Arena – Woah-oh-oh-oh It’s always a good timehttp://redwings.nhl.com/
Muskegon – Woah-oh-oh-oh Woah-oh-oh-oh http://www.visitmuskegon.org/
Sault Ste. Marie – We don’t even have to try, it’s always a good timehttp://www.saultstemarie.com/

Battle Creek – good time, good time, it’s always a good timehttp://www.battlecreekvisitors.org
Pictured Rocks National Lakeshore – http://www.nps.gov/piro/index.htm

Royal Oak – Freaked out by all these polar bears again http://detroitzoo.org/
Frankenmuth – Checked out of the north pole to Michiganhttp://www.bronners.com/
St. Claire Shores – Let’s hang out if you’re down with the D tonighthttp://www.sailasi.org/
Charlevoix – ‘Cuz it’s always a good time http://www.charlevoix.org/

Grayling – Good morning for a bite http://grayling-mi.com/
Bay City – We look up at twilight http://www.visitgreatlakesbay.org/
Southfield – The weather looks alright http://detroit.cbslocal.com/
The Henry Ford – We don’t even have to try it’s always a [Woo!] good time.http://www.thehenryford.org/

Holland – Woah-oh-oh-oh http://holland.org/
Kalamazoo – Woah-oh-oh-oh it’s always a good timehttp://www.discoverkalamazoo.com/
Saginaw – Woah-oh-oh-oh Woah-oh-oh-oh http://www.visitgreatlakesbay.org/
Caseville – We don’t even have to try, it’s always a good time.http://www.cheeseburgerincasevillefest.com/

Ann Arbor – Woah-oh-oh-oh http://www.visitannarbor.org/
Ludington – Woah-oh-oh-oh, It’s always a good timehttp://www.pureludington.com/
Grand Rapids – Woah-oh-oh-oh Woah-oh-oh-oh http://www.experiencegr.com/
Boyne City – We don’t even have to try, it’s always a good timehttp://www.boynecity.com/

Comerica Park – Doesn’t matter when, take me home to Michiganhttp://detroit.tigers.mlb.com
Westland – Doesn’t matter where, always will feel better therehttp://www.michiganhumane.org
Novi – Doesn’t matter when, take me home to Michiganhttp://www.noviicearena.com/
Detroit Lions – It’s always a good time! http://www.detroitlions.com/

Flint – Woah-oh-oh-oh http://www.flint.travel/
St. Ignace – Woah-oh-oh-oh it’s always a good time http://www.stignace.com/
Petoskey – Woah-oh-oh-oh Woah-oh-oh-oh http://www.petoskeyarea.com
Gaylord – We don’t even have to try, it’s always a good timehttp://www.gaylordmichigan.net/

Detroit Institute of Arts – Woah-oh-oh-oh http://www.dia.org/
Country Dairy – Woah-oh-oh-oh it’s always a good timehttp://countrydairy.com/
Fox Theatre – Woah-oh-oh-oh Woah-oh-oh-ohhttp://www.olympiaentertainment.com
Ypsilanti – We don’t even have to try, it’s always a good time!http://visitypsinow.com/

Grand Haven – http://www.visitgrandhaven.com/ http://garrettborns.com/

Editor’s note:  I am a Buckeye from head-to-toe.  If you’re a regular reader of this magazine and its site, you also know I’m a huge Ohio State University fanatic.  Watching this video made ME want to visit Michigan.  If it can convince me to do so, imagine how it will affect people NOT as fanatical as I!  Give Michigan a try.  You won’t regret it.

About Nancy Marine

I've been a travel writer since 2006 and have pretty much loved every minute of it! If there's a location you'd like to know more about, send me an e-mail at editor@explorationtravelmagazine.com and I'll do everything I can to get it on the site for you!

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